The Helm Trophy Holding GmbH & Co. KG and its subsidiaries operate under different trade names and hold registered brand names and trademarks.
Already since 1998, trophies, medals and awards have been distributed in German-speaking countries through the "Helm Pokale" brand. Since 2014 "Helm Pokale" has been registered as a word mark at the German Patent and Trademark Office.
Since 2016, we have been selling trophies and medals in the German-speaking market under the trade name "Discount Pokale".
Since the beginning of 2018, we have been active in the market with the trademark "Helm Trophies".
We have been operating in the market since the third quarter of 2018 with the "Trophy Discount" brand.
After almost 10 years of using our icon, we decided in 2018 to have this protected as a European figurative mark.